London 2012: Olympic art recreates French masterpiece
We’re big sports fans here at Z-CARD®, so clearly we’re excited at the prospect of all the great sports viewing that 2012 will bring, with Euro 2012 and Olympics as the standout competitions in the...
View ArticleNew M&S campaign plays on great 2012 events
With a number of massive events coming up this year, Marks & Spencer is set to unveil its summer TV campaign this week, using celebrities to subtly link the brand with headline 2012 events...
View ArticleCisco eyes legacy from London 2012
Networking equipment company Cisco is using its title as ‘Official Olympics Supporter’ to focus on Games-related educational activities to help fill the British skills gap, particularly when it comes...
View ArticleChannel 4’s in-house agency launches 2012 Paralympics ad
Channel 4 launched its biggest ever marketing campaign yesterday to promote coverage of the London 2012 Paralympic Games. The 90 second film, Meet the Superhumans, will be broadcast at 9.00pm across...
View ArticleAdidas agrees £2m deal with Metro for the Olympics
The Olympic sponsor is launching what it claims to be its biggest ever print campaign after signing a £2m deal with the Metro newspaper, featuring Team GB athletes on the covers of the free newspaper...
View ArticleAdidas create their own Olympic legacy
Adidas has rounded off its sponsorship of the London 2012 Olympics with a two-and-a-half minute video featuring several of its high-profile Team GB athletes, including Jessica Ennis, Sir Chris Hoy,...
View ArticleThe brands that triumphed from Olympics Sponsorship
Cadbury and Adidas both experienced success in their social media marketing activities surrounding the 2012 Olympic Games. However some brands pushed the strict rules on Olympics ambush marketing to...
View ArticleZ-CARD® proves a success for Tommy Hilfiger in 2012 Olympics marketing activity
Tommy Hilfiger were thrilled with the Z-CARD®s they produced as part of their London 2012 Olympics games activity that were branded ‘London with the Hilfigers’. The Z-CARD®s were handed out in Tommy...
View Article
